Uldana Z. Brand & Visual Designer

kwaaka

Visual system for delivery orders integration to POS, and menu management platform

BRAND IDENTITY

DESIGN SYSTEM

MARKETING ASSETS

SALES TOOLKIT

kwaaka

Visual system for delivery orders integration to POS, and menu management platform

BRAND IDENTITY

DESIGN SYSTEM

MARKETING ASSETS

SALES TOOLKIT

New Identity and Direction

The product was already successfully established in the market, and the next step was expanding into new countries. The goal was to create a modern, flexible visual identity with a clear tech feel, while preserving the brand’s original trademark — the always-smiling quokka. As Design Lead, my role was to understand the users, refresh the brand, and build a stronger, more recognizable identity for the international market. One of the most challenging and crucial parts of the project was creating a shared visual system that would keep the brand consistent across teams, products, and channels.

Logo

The logo was inspired by the animal behind the startup’s name, using its face as the basis for a simple and recognizable brand mark.

Brand Style Guide

Design System

My role was primarily focused on product development, I extended the new brand identity by building a comprehensive design system with a reusable component library and detailed style guidelines.

Marketing & Sales

For Marketing and Sales, I built dedicated project libraries with reusable templates aligned with the new brand guidelines. Each communication stream - from social content and campaigns to lead-generation assets, presentations and sales materials - was supported by clear usage guidelines and composition examples to ensure consistency across formats and teams.

Business Outcome with New Identity

1200+ Restaurants

Successfully integrated kwaaka

5 countries

Expanded across Central Asia and Georgia

$700K raised

Seed + follow-on funding

Next project

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