Uldana Z. Brand & Visual Designer

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Hi! I’m Uldana, Ex-Senior Product Designer with a passion for Branding and Graphic design, now focused on creating thoughtful visual identities and systems.

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Things I’m Good At

Brand Identity

I help companies and products find their visual voice and stand out in the market.

Visual identity Brand Guidelines Brand Applications Packaging Brand Implementation Production Support

Visual Systems

I build visual systems that keep brands consistent across teams and channels.

Design System Marketing Social Media Sales Lead Gen Assets Usage Guidelines Reusable Templates

Art Direction

I define the visual direction that gives brands a distinctive mood, style and creative character.

Visual Style Visual Concepts Moodboards Image Composition Graphic Composition

My work

FAQ

Branding gives a company a visual voice - a way to express its character, values, and personality through a clear and consistent visual language.

With a Bachelor’s degree in Graphic Design from Central Saint Martins and 16 years of experience in Product Design, I’ve worked on complex interfaces and design systems, learning to see a product from different perspectives. I bring a broad visual design experience to every project, finding the right way to achieve goals and solve problems.

Communication is always the key. I start by understanding the goals, context, and needs of the project, while staying closely connected with the team, stakeholders, and clients throughout the process. This helps me ask the right questions, explore the right direction, and develop design solutions that work for both the brand and it’s clients.

Over the years, I realized that the part of design I enjoyed most was not only solving functional problems, but shaping how something looks, feels, and communicates. I’ve always been especially drawn to visual identity, typography, composition, and creating a distinct visual language (Thanks to Saint Martins!).

After 16 years in Product Design, moving into Brand & Visual Design feels like a natural next step - bringing my experience in systems and problem-solving together with my passion for visual design.

I use AI as a creative tool, not a replacement for design thinking. It helps me explore ideas, experiment with visual directions, and move faster from a concept to a finished result.

You’ll usually find me knitting, hiking in the mountains, or looking for a really good cup of specialty coffee.

Send me an email if you’d like to work together, or just to say hi

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