Uldana Z. Brand & Visual Designer

Orbi Prime

Visual Identity and launch support for the world’s first 360° video-recording eyewear.

BRAND IDENTITY

CAMPAIGN

PR KIT

APP UI

Orbi Prime

Visual Identity and launch support for the world’s first 360° video-recording eyewear.

BRAND IDENTITY

CAMPAIGN

PR KIT

APP UI

Orbi PRIME was preparing for a global crowdfunding launch, but its existing visual identity no longer reflected the ambition of the product. The brand needed to feel more confident, cohesive and ready for a wider audience. I refreshed the identity and built a visual language that could carry consistently across the launch campaign, marketing materials and the app.

Rebranding

When creating the new identity, I based the visual direction on the product’s positioning and core capabilities.

Orbi PRIME was designed for action sports enthusiasts and active everyday users who wanted to capture immersive experiences hands-free. This positioning shaped the visual language of the brand, which was built around three key qualities of the eyewear: powerful, aesthetic and comfortable.

Launch Campaign

The social media concept focused on movement and freedom, showing the eyewear in action and emphasizing its fit with an active lifestyle, paired with bold typography and graphic elements that highlighted the product.

The launch campaign was adapted across Facebook, Instagram, Google Ads and email marketing.

App UI Design

Redesign of the Orbi App, where users could connect their eyeware and share their experiences across social networks.

Launch Outcome

~$350K raised

Nearly 5× the original crowdfunding goal

1,000+ pre-orders

Strong early market demand

Retail interest

Attracted attention from Target

Moved to production

Crowdfunding success helped move the product into production

Next project

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